CASE STUDY
From $0 to $400K+/Month for a Home Services Company
DOORS
WINDOWS
SECURITY
A North American home services company specializing in windows, doors,
and security solutions scaled from a brand-new business to
generating $400K+ /month within their first year.
CASE STUDY
FROM $0 TO $400K+
PER MONTH.
DOORS
WINDOWS
SECURITY
A Canadian home services company specializing in windows, doors,
and security solutions scaled from a brand-new business to
generating $400K–$500K/month within their first year.
THE results.
A breakdown of every result category from
the case study — immediate, operational,
revenue, metrics, and customer value.
$9.08
FACEBOOK COST PER LEAD
30X-35x
ROAS
$400k+
MONTHLY REVENUE
3→16
SERVICES VANS
8
MONTHS TO SCALE
— The Challenge
When we started working together, this was a brand-new company.
They had no active digital advertising campaigns, no structured lead generation system, no scalable funnel or automation. Limited lead flow from Google searches, event marketing, and vehicle branding. Growth was inconsistent and entirely dependent on manual effort and visibility.
The Objective
→ Generate a consistent flow of qualified leads
→ Increase the number of quotes (estimates)
→ Drive high-value home fortification projects
— The Challenge
When we started working together, this was a brand-new company.
They had no active advertising campaigns, no structured lead generation system, no scalable funnel or automation. Limited lead flow from Google searches, event marketing, and vehicle branding. Growth was inconsistent and entirely dependent on manual effort and visibility.
— The Objective
→ Generate a consistent flow of qualified leads
→ ncrease the number of quotes (estimates)
→ Drive high-value home fortification projects
$400k+
Monthly Revenue
8
Months to scale
3→16
SERVICES VANS
35x
ROAS
— SERVICES
CREATIVE SERVICES.
We built a system designed to generate and convert demand at scale.
01
Paid Advertising
→ Facebook & Instagram lead generation campaigns
→ Focused on homeowners in targeted areas
→ Messaging centered around:
· Home security
· Family Protection
· Peace of mind
02
High-Converting Funnel System
→ Rebuilt their existing landing page into a structured funnel
→ Integrated optimized lead forms
→ Reduced friction and improved conversion rates
03
OFFER STRATEGY
→ Free Quote / Free Estimate offer
→ Positioned around value and protection benefits
→ Designed to attract high-intent homeowners
04
SYSTEM INTEGRATION
→ Connected directly with their internal sales systems
→ Ensured smooth handoff from lead → quote → sale
05
attribution & data Tracking
→ Implemented full tracking across campaigns
→ Enabled data-driven optimization and scaling
— The Challenge
CREATIVE SERVICES.
We built a system designed to generate and convert demand at scale.
01
Paid Advertising
→ Facebook & Instagram lead generation campaigns
→ Focused on homeowners in targeted areas
→ Messaging centered around:
· Home security
· Family Protection
· Peace of mind
02
High-Converting Funnel System
→ Rebuilt their existing landing page into a structured funnel
→ Integrated optimized lead forms
→ Reduced friction and improved conversion rates
03
OFFER STRATEGY
→ Free Quote / Free Estimate offer
→ Positioned around value and protection benefits
→ Designed to attract high-intent homeowners
04
SYSTEM INTEGRATION
→ Connected directly with their internal sales systems
→ Ensured smooth handoff from lead → quote → sale
05
attribution & data Tracking
→ Implemented full tracking across campaigns
→ Enabled data-driven optimization and scaling
— Scaling Constraints
A Good Problem to Have.
Due to rapid success, the business became fully booked quickly. Ad spend scaling was limited by operational capacity — not demand.
The Ideal Bottleneck
Demand exceeded fulfillment capacity
THE results.
A breakdown of every result category from
the case study — immediate, operational,
revenue, metrics, and customer value.
Immediate Impact
→ Leads began generating almost immediately after launch
→ Consistent flow of quote requests from day one
OPERATIONAL GROWTH
→ Expanded from 3 service vans → 16 service vans
→ Rapid increase in demand required operational scaling
REVENUE GROWTH
→ Started from $0/month (new business)
→ Now generating $400K–$500K/month
Key Performance Metrics
→ Facebook Cost Per Lead: $9.08
→ Funnel (APEX) Cost Per Lead: $26.61
→ ROAS: 30X – 35X
Customer Value
→ Average job value: $3,000 – $20,000+
→ Additional growth driven by referral business
Scaling Constraints (A Good Problem)
→ The business became fully booked quickly
→ Ad spend scaling was limited by operational capacity not demand
👉 Demand exceeded fulfillment capacity
$9.08
FACEBOOK COST PER LEAD
$26.61
FUNNEL (APEX) CPL
30X-35x
ROAS
$20k+
AVERAGE JOB VALUE
— Scaling Constraints
A Good Problem to Have.
Due to rapid success, the business became fully booked quickly. Ad spend scaling was limited by operational capacity — not demand.
The Ideal Bottleneck
Demand exceeded fulfillment capacity
— The Key Insight
Most companies struggle because they generate leads… but don't convert them.
👉 Strong marketing + strong internal systems = exponential growth
👉 Demand exceeded fulfillment capacity
— Customer Value
→ Average job value: $3,000 – $20,000+
→ Additional growth driven by referral business
— The Breakthrough
What made this work wasn't just ads.
"Most companies struggle because they generate leads… but don't convert them."
— EXTERNAL SYSTEM
→ High-performing creatives
→ Strong messaging
→ Targeted campaigns
→ Optimized funnel
— INTERNAL SYSTEM
→ Fast speed to lead
→ Strong follow-up
→ Effective sales process
— BEFORE AND AFTER
The numbers speak for themselves.
| Metric | Before | After |
|---|---|---|
| Monthly Revenue | $0 | $400K-$500K |
| Lead System | None | Fully built |
| Lead Flow | Inconsistent | Predictable |
| Capacity | 3 vans | 16 vans |
| Growth | Limited | Rapid scale |
— BEFORE AND AFTER
This company didn't
just generate leads.
→
Consistently attracts high-value homeowners
→
Converts them into booked estimates
→
Drives high-ticket projects at scale
And the result was a business that went from startup to multi-six-figure monthly revenue in under a year.
— BEFORE AND AFTER
This company didn't
just generate leads.
→
Consistently attracts high-value homeowners
→
Converts them into booked estimates
→
Drives high-ticket projects at scale
And the result was a business that went from startup to multi-six-figure monthly revenue in under a year.
THE ISSUE Isn't demand.
If you're relying on inconsistent lead sources… or struggling to scale your home service business — the issue isn't demand. It's your system.
Book a discovery call and we'll show you how to build a predictable lead generation engine.
THE ISSUE Isn't demand.
If you're relying on inconsistent lead sources… or struggling to scale your home service business — the issue isn't demand. It's your system.
Book a discovery call and we'll show you how to build a predictable lead generation engine.
This company didn't just generate leads.
They built a system that consistently
attracts high-value homeowners, converts
them into booked estimates, and drives
high-ticket projects at scale.
CONTACT
PHONE:
EMAIL:
© 2025 Mina Digital Marketing. All rights reserved.
This company didn't just generate leads.
They built a system that consistently
attracts high-value homeowners, converts
them into booked estimates, and drives
high-ticket projects at scale.
CONTACT
PHONE:
EMAIL:
© 2025 Mina Digital Marketing. All rights reserved.